Positive Impact Provides Brand Activation Services at the Jersey City Marathon

Throughout the month of April, the Positive Impact Event Team attended 30 events, most notably the Jersey City Marathon in New Jersey.  The marathon attracted over 10,000 runners from over 50 countries.

At the Jersey City Marathon, Positive Impact’s Team of field marketing representatives created and setup a display area for Horizon Blue Cross Blue Shield of New Jersey and staffed the activation space, engaging with ticketholders, sponsors and runners answering questions, providing premiums to all guests and also special member loyalty items for customers of HBCBSNJ.