Allyson Rowe
Vice President, Operations & strategic integration
Allyson Rowe leads the promotions and business operations of Positive Impact, overseeing sponsorship solicitation efforts, onsite event activation, preparation of sales and marketing materials, generation of sales leads and fulfillment of partnership entitlements. Rowe also manages media campaigns for clients including creating, placing and tracking radio and television spots.
She is charged with creating proposals for new business and responding to RFP and RFQ requests for Positive Impact's potential ventures and is responsible for managing and maintaining all business relationships for Positive Impact.
During the 2007 ICC Cricket World Cup, Rowe led efforts to deliver hospitality and sponsorship elements to all World Cup sponsors -- an assignment that spanned 12 venues in 9 countries. Rowe also managed the Venue Assessment Tour (VAT Tour) for Bermuda's successful effort to host warm-up matches for the 2007 Cricket World Cup.
Rowe was Positive Impact's Principal Marketing Executive for the inaugural National Lacrosse League's (NLL) New Jersey Storm. In addition, Rowe manages the preparation and administration of all contracts, agreements, fulfillment and follow-up with clients.
Rowe handled sponsorship fulfillment for the NCAA 2011 Quicken Loans Carrier Classic and the NCAA 2012 Northrop Grumman Battle on the Midway, both taking place on Veteran's Day in San Diego, California.
Rowe serves as a Board Member at Purr and Pooch Foundation for Animals, a no-kill animal rights organization in New Jersey, volunteers as a religious educational instructor and has volunteered at Special Olympics events at the College of New Jersey.
Rowe graduated Fairleigh Dickinson University in Madison, New Jersey with a B.A. in Sociology.