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68 South Main Street, Suite A
Cranbury, NJ 08512


Positive Impact was founded in 1998 with a single mission – to be the most effective, most productive sports and entertainment consulting group in the nation. We work to enhance the image, the success, the profitability and the value of the franchises, the leagues, the facilities, the teams and the corporations that we serve. Today, Positive Impact has established itself as a proven force in the sports and entertainment industry. Building upon a known track record of success in venue management, event production, team organization, sports marketing, and communications, we are well on the way to fulfilling our mission. 

William Tuccillo

William Tuccillo

Project Manager


As Project Manager, Tuccillo is involved in all aspects of project implementation and event management for Positive Impact S+E. This includes ensuring projects are executed efficiently, stay within budget and on schedule, working with staff and other key individuals to implement project activities, monitoring and reporting on client progress and collecting and analyzing data. Tuccillo also oversees event operations and sponsor activation and fulfillment for clientele. His ability to manage a project from the ground up while faced with tight deadlines is a skill that is unmatched by his industry peers.

Among Tuccillo's current list of client's at Positive Impact S+E; Fox Sports, West Point Army Athletics, BIG3 Basketball, University of Houston, the Casino Reinvestment Development Authority, Monmouth Park Racetrack, Horizon Blue Cross Blue Shield of New Jersey, Villanova University, Team Walker and the Scholarship Fund for Inner-City Youth's Annual Basketball Tournament.

Prior to assuming his role at Positive Impact S+E, he worked at Jetty where he was tasked with the set up and takedown of events and com­petitions. In addition to event management, he worked alongside both co-founders of Jetty to predict future merchandise sales based on the evaluation of past sales of each client along the east coast.

He is a graduate of Rutgers, The State University of New Jersey and has a BS in Exercise Science and Sport Studies with a concentration in Sports Management. He was a member of the Rutgers University Exercise Science and Sport Management Club and Treasurer of the Surf Club, where he handled expenses and funds for the club and also performed beach cleanups and restorations. Tuccillo also holds an Associate's Degree in Business Administration.

Tuccillo is an extreme sports enthusiast, and if not participating in sports, can be found coaching them.

Tuccillo has made a significant impact in his local community. He was a Volunteer Assistant Throwing Coach for Varsity Track and Field at his high school where he trained and educated throwers on proper throwing techniques, movements and mechanics, specializing in javelin and coached five javelin throwers to the New Jersey State Interscholastic Athletic Association Sectionals in 2014 and four javelin throwers in 2015.

He continues to assist Jetty with events and charitable foundation work, has worked with Jerry Walker's Foundation, Team Walker, which creates programs that provide safe and constructive alternatives to the negative influences that plague inner-city youth and volunteers for Riders for a Cause, New Jersey dedicated to raising funds to fight cancer.