NY Football Giants
Positive Impact represented the Giants in two major areas; strategic planning for a new stadium and assistance with general sponsor solicitation. In the area of facility development, Positive Impact worked with the New York Giants and brokered a memorandum of understanding between the state of New Jersey, the NJSEA (landlord) and the New York Giants. The landmark agreement gave the Giants the right to construct and manage the day-to-day operations of a state-of-the-art multi-purpose facility at the Meadowlands Sports Complex. In the sponsorship area, Positive Impact assisted in securing Wachovia Bank for a marketing partnership in what was the largest arrangement for the sports franchise to date.