New York Jets
Positive Impact partnered with the NY Jets to activate a sponsorship area located within MetLife Stadium on behalf of B&G Foods. The B&G activation focused on attracting consumers with a new line of product and included photos of fans with the Green Giant, distribution of food samples, collateral materials and coupons over the course of four (4) Jets home games. In addition to staffing and managing the activation, Positive Impact set up event elements and monitored the number of interactions, engagements, product and items distributed.