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68 South Main Street, Suite A
Cranbury, NJ 08512


Positive Impact was founded in 1998 with a single mission – to be the most effective, most productive sports and entertainment consulting group in the nation. We work to enhance the image, the success, the profitability and the value of the franchises, the leagues, the facilities, the teams and the corporations that we serve. Today, Positive Impact has established itself as a proven force in the sports and entertainment industry. Building upon a known track record of success in venue management, event production, team organization, sports marketing, and communications, we are well on the way to fulfilling our mission. 


Positive Impact Retained to Perform Asset Review of the Prudential Center Arena

Allyson Rowe

Positive Impact Retained to Perform Asset Review of the Prudential Center Arena

Contact: William Tuccillo, Project Associate 


CRANBURY, NJ (April 2, 2014) -– For the third year in a row, Positive Impact Sports and Entertainment assisted WithumSmith + Brown with their annual review of the lease for the Prudential Center. The Prudential Center is home to the New Jersey Devils and serves as a multipurpose event venue. 

WithumSmith + Brown are auditors to the Newark Housing Authority (NHA), the landlord and arena owner of the Prudential Center. Positive Impact worked as a subject matter expert while evaluating financial operating performance of the arena. 

Positive Impact thoroughly analyzed the terms of lease between the New Jersey Devils’ Operating Corporation (DAE) and the arena owner (NHA). The review of the terms and agreement examined all arena related income associated with naming rights, concession income, suite rentals, advertising renewals and other factors supporting lease payments by the arena operator to the landlord.

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