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68 South Main Street, Suite A
Cranbury, NJ 08512


Positive Impact was founded in 1998 with a single mission – to be the most effective, most productive sports and entertainment consulting group in the nation. We work to enhance the image, the success, the profitability and the value of the franchises, the leagues, the facilities, the teams and the corporations that we serve. Today, Positive Impact has established itself as a proven force in the sports and entertainment industry. Building upon a known track record of success in venue management, event production, team organization, sports marketing, and communications, we are well on the way to fulfilling our mission. 


“Positive Impact Reaches Agreement with NPA” – 04.01.14

Allyson Rowe

“Positive Impact Reaches Agreement with NPA” – 04.01.14


Positive Impact S+E, a New Jersey-based sports and entertainment consulting firm, and their joint venture partner, Stafford Sports, were awarded a one-year agreement to provide sports and entertainment advisory services to the Newark Parking Authority (NPA) to assist with the Authority’s obligation at the Prudential Center Arena.


The Authorities (NHA owns the Prudential Center Arena) asked the Positive Impact Team to assist in a number of lease matters for the 2014-2015 year. Areas of consultation include tenant compliance with rent amounts due to the Authority, capital matters, compliance with the basic lease and amendments, development opportunities and serving as industry experts for the public authorities providing best practices advice on facility ownership.


Positive Impact has served in this capacity for the City of Newark and the Authorities for the past 7 years.