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68 South Main Street, Suite A
Cranbury, NJ 08512


Positive Impact was founded in 1998 with a single mission – to be the most effective, most productive sports and entertainment consulting group in the nation. We work to enhance the image, the success, the profitability and the value of the franchises, the leagues, the facilities, the teams and the corporations that we serve. Today, Positive Impact has established itself as a proven force in the sports and entertainment industry. Building upon a known track record of success in venue management, event production, team organization, sports marketing, and communications, we are well on the way to fulfilling our mission. 


“Hartford: Ready For Change” – 03.01.15

Allyson Rowe

“Hartford: Ready For Change” – 03.01.15



Positive Impact S+E, a New Jersey-based sports and entertainment consulting firm, along with Stafford Sports and SCI architects conducted a study on options for the XL Center in Hartford, Connecticut.  The scope of services involved a market study, event projections, architectural options for a new or transformed arena and other factors to assist the Capital Region Development Authority (CRDA) in determining how best to position and maximize the XL Center in the future.


The XL Center is the home of the University of Connecticut Huskies and the Hartford Wolf Pack (AHL).  In 2014 the XL Center began a renovation project, designed to “stretch” an additional 8-10 years out of the building. 


About the CRDA: The Capital Region Development Authority’s mission is to stimulate economic development and new investment in and around Hartford, develop and redevelop property to attract and retain businesses, rebrand and promote the district as an exciting, multicultural destination for all ages to enjoy, and expand housing development as a way to enhance the economic and cultural vitality of the area