“Experience the Energy” – 05.03.13
New Jersey-based Positive Impact S+E, along with their joint venture partner Stafford Sports, was retained by the Credit Union Centre to perform rights-holder evaluations for naming rights, pouring rights and to assess general commercial business practices.
The Positive Impact Team performed a comprehensive review and study of marketplace trends for sponsorships, commercial assets, attendance and demographics. Positive Impact also examined market research, past sales efforts and element pricing. Upon completion of the valuation study, Credit Union Centre was able to use the study findings and successfully secure a new naming rights agreement and is now the SaskTel Centre.
Located in Saskatoon, Canada, the SaskTel Centre has hosted nearly every major performance in North America, and having been the site of numerous National and International events, earning a reputation as a world-class venue.