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68 South Main Street, Suite A
Cranbury, NJ 08512


Positive Impact was founded in 1998 with a single mission – to be the most effective, most productive sports and entertainment consulting group in the nation. We work to enhance the image, the success, the profitability and the value of the franchises, the leagues, the facilities, the teams and the corporations that we serve. Today, Positive Impact has established itself as a proven force in the sports and entertainment industry. Building upon a known track record of success in venue management, event production, team organization, sports marketing, and communications, we are well on the way to fulfilling our mission. 


“Experience the Energy” – 05.03.13

Allyson Rowe

“Experience the Energy” – 05.03.13


New Jersey-based Positive Impact S+E, along with their joint venture partner Stafford Sports, was retained by the Credit Union Centre to perform rights-holder evaluations for naming rights, pouring rights and to assess general commercial business practices.


The Positive Impact Team performed a comprehensive review and study of marketplace trends for sponsorships, commercial assets, attendance and demographics.  Positive Impact also examined market research, past sales efforts and element pricing.  Upon completion of the valuation study, Credit Union Centre was able to use the study findings and successfully secure a new naming rights agreement and is now the SaskTel Centre.


Located in Saskatoon, Canada, the SaskTel Centre has hosted nearly every major performance in North America, and having been the site of numerous National and International events, earning a reputation as a world-class venue.