Positive Impact S+E agrees to a two-year extension of their contract with the Casino Reinvestment Development Authority (CRDA) in Atlantic City, NJ. Positive Impact was originally retained back in 2013 to deliver marketing advisory services to the CRDA’s Boardwalk Hall and Convention Center.
Positive Impact S+E will interface with CRDA’s facility manager in maximizing competitive advantages, while creating strategic plans to improve efficiencies in the operation of facilities. Positive Impact will also provide Atlantic City’s Boardwalk Hall and Convention Center with a tactical course of action on complex financial or lease issues for major events.
The CRDA strives to provide capital investment funds for economic development and community projects that respond to the changing economic and social needs of Atlantic City and the state of New Jersey. The CRDA is the owner of Atlantic City’s Boardwalk Hall and Convention Center.