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68 South Main Street, Suite A
Cranbury, NJ 08512


Positive Impact was founded in 1998 with a single mission – to be the most effective, most productive sports and entertainment consulting group in the nation. We work to enhance the image, the success, the profitability and the value of the franchises, the leagues, the facilities, the teams and the corporations that we serve. Today, Positive Impact has established itself as a proven force in the sports and entertainment industry. Building upon a known track record of success in venue management, event production, team organization, sports marketing, and communications, we are well on the way to fulfilling our mission. 

Positive Impact Wraps Up Successful Inaugural BIG3 Basketball Season


Positive Impact Wraps Up Successful Inaugural BIG3 Basketball Season

Allyson Rowe


CRANBURY, NJ (August 28, 2017) – Positive Impact Sports and Entertainment has completed a ten week road trip with BIG3, a new 3-on-3 basketball league founded by rapper/actor Ice Cube and entertainment executive Jeff Kwatinetz.  The league featured mostly retired NBA players and some NBA Legends such as Allen Iverson, Dr. J, Kenyon Martin and Gary Payton. 

Positive Impact was retained by BIG3 to assist with the production of their inaugural season basketball games, handling everything from venue operations, game production and game operations.

With a total of eight teams, the games took place over ten weeks across the United States in cities such as Brooklyn, Las Vegas, Seattle and Philly.  An eight-week regular season culminated with two playoff games on week nine and a championship game that took place on week 10 at the MGM Grand in Las Vegas. 

“We were thrilled to have worked for BIG3 in their inaugural season to assist in the production of their games.  To have eight competitive teams playing each other over 10 weeks across the Country was exciting for basketball fans, especially when many of the players and coaches were such extraordinary talents in the NBA.  Attendees had a chance to see some of their favorite players on the court once again,” said Positive Impact S+E President and CEO, Michael Rowe. I’ve very proud of the entire Positive Impact Team-memberswho helped with this successful launch.

FOX Sports broadcast all of the BIG3 games the day after each live event and presented the Championship Game live from Las Vegas on August 26th. Because of the tremendous success of BIG3, FOX Sports has already renewed their agreement with the league.  

About BIG3

Founded by Ice Cube and Jeff Kwatinetz, the new 3-on-3 basketball league features half court action and a new 4-point shot. All 8 teams in the league travel over the course of the season with each team consisting of three starters, two bench players and one reserve player. Halftime occurs when the first team reaches 25 points and the winner is decided when the first team reaches 50 points but must win by two. BIG3 has brought back the half court, pickup game style of basketball that many have played at some point, but features players and coaches that basketball fans can once again see play.  For more information on BIG3 visit

About Positive Impact Sports and Entertainment

Positive Impact S+E is a sports and entertainment management company delivering business solutions to clients that help them succeed in the sports and entertainment business. Positive Impact S+E brings innovative ideas, balanced with proven established business principles that help leagues, teams, conferences, venue developers, facility operators, governments, universities, media companies, corporations and sports entertainment rights-holders meet the challengesthey face in the revenue-driven world of sports and entertainment today. Positive Impact S+E principals have produced and been involved in over 4,000 public events attended by over 80 million spectators in 17 countries. No other sports and entertainment business management firm has the experience and depth of knowledge to match Positive Impact S+E's skill sets and offerings.