Monmouth University
Positive Impact consulted the University President and Board of Trustees on a planned 5,000 seat multi-purpose arena, tentatively named the Monmouth University Athletic Center (MAC). Positive Impact examined all potential plans, contracts, and options for the MAC including building management, food service, booking rights, scheduling and vendor contracts. The team also provided the University with a sponsorship audit, examining and researching revenue-generating advertising and sponsorship elements.