Battle on the Midway
Analyzed and assembled all commercial assets for this NCAA Men’s Basketball Game, held on the USS Midway Aircraft Carrier in San Diego, CA. Negotiated title sponsorship and all sponsorship sales, negotiated and sold rights for merchandise, food and beverage and broadcast of Event. Handled fulfillment of all partnership entitlements. Positive Impact’s Operations Team also managed all basketball-specific construction elements including procuring and operating flooring, scoreboards, seating, game operations personnel, merchandise, team operations and other essential game-operations elements.